Our True Intent is All for Your Delight...
Our True Intent is All for Your Delight
Billy Butlin, a fairground worker from Canada, set up his first holiday camp at Skegness on 11th April 1936. Over the years, Butlin's became a household name for offering reasonably-priced holidays for all.

Scan: Book, Our True Intent is All for Your Delight.
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A little bit of history

Times change, and in later years the renamed 'Holiday Worlds' needed a significant investment to meet the much higher expectations of the more affluent holidaymakers. Thus by the early 1980s, The Rank Organisation took over the 'empire' with a view to giving a total holiday experience far different from the earlier 'Hello Campers' way of life, and the modern Butlin's was set to compete with the likes of Center Parcs...

On the Map
The Butlin's Empire
The Butlin's Empire...

Hotels at Blackpool, Margate and Brighton.

Holiday Camps at Ayr, Mosney, Pwllheli, Barry, Minehead, Bognor Regis, Filey, Skegness and Clacton.

Scan: Butlin's paper bag as once used in the arcades and shops.
  1. Skegness opened 11th April 1936,  and was later known as Funcoast World.
  2. Clacton opened 11th June 1938 and closed in 1983.
  3. Filey opened 2nd June 1945 and closed in 1983.
  4. Pwllheli opened 29th March 1947, was later known as Starcoast World and closed in 1998.
  5. Ayr opened 17th May 1947, was later known as Wonderwest World and closed in 1998.
  6. Mosney opened 14th May 1948 and closed in 1982.
  7. Bognor Regis opened 2nd June 1960 and was later known as Southcoast World.
  8. Minehead opened 26th May 1962 and was later known as Somerwest World.
  9. Barry Island opened 18th June 1966 and closed in 1986.

A book of the 'Butlin's Postcards' has been published: 'Our True Intent Is All For Your Delight' - The John Hinde Butlin's Photographs by Chris Boot. Introduction by Martin Parr. The book recreates the corporate images of Butlin's camps as they were in bygone days. All of the camps carried the same branding and decor, although there are only a few 'Ektachromes' included for Clacton.


www.butlins.com Butlin's today - the official site.

www.butlinsmemories.com Butlin's Memories.

www.rememberfileybutlins.co.uk Remember Filey Butlin's?

www.clactonlifeboat.org.uk Clacton Lifeboat

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