Confectionery

Black Magic

Black Magic chocolates were first made in 1933 by Rowntrees, which later became part of Nestles.

	Who knows the secret of the Black Magic box? The haunting music which accompanied this advert was composed by Christopher Gunning.

For Christmas 2005, Heart 106.5 (radio) ran a successful campaign, 'Dads for Toblerone' which persuaded families not to buy them socks, but Toblerone for a present.

Who knows the secret of the Black Magic box?
Some do..

The Chocolate Box by Hay Machine (e)

Black Magic
the red ribbon tied in a neat diagonal bow
the red Turkish tassel
the pony-tail for show

Years later
the box still oozing chocolate fumes
a few old photographs a letter
the weave of other looms

You were Black Magic
that dark chocolate voice
your rich fruit centre
the most exotic choice

Almost back beyond memory
when porcelain women wore long tapered dresses down to their shiny shoes
you were the shapes of a fairy
a spirit a music a muse

Terry's NEAPOLITANS
	Descriptions have varied from "A special collection of miniature chocolate bars" to the more specific "Little chocs for grown ups, an exciting assortment of miniature milk and plain chocolate bars", which is rather apt. In the early 21st century they could usually be found packaged in 275g cartons (or 343 as above).
Neapolitans tended to disappear from the shops at Christmas time, as higher volume products displaced them, but in September 2005 the factory in York was closed and production ended.

Toblerone

Another magical ad was for Toblerone...

Toblerone, out on its own
Made with triangular almonds from triangular trees
And triangular honey from triangular bees
So, oh Mr Confectioner please
Give me Toblerone.

A follow up ad started... 'Toblerone no longer alone', when a dark chocolate version was launched.

Cadbury's Wispa Bars

The Wispa was phased out in 2003, reappearing as 'Cadbury's Dairy Milk Bubbles', as part of the consolidation and rebranding of products under the Dairy Milk banner. Cadbury's Wispa bars were re-launched (due to public campaigning) on 7th October 2007. There was an initial run of about 23 million bars of Wispa original with a retail price of 42p each. At the time of writing (December 2008) they are still on sale as single bars only and it remains to be seen if multi-packs or other varieties will be produced?

Roses

	The packaging and wrappers were revamped during 2004 and the result makes the sweets even more tempting! 'Roses grow on you!' was a 1969 slogan devised by the London advertising agency Young and Rubicam as part of a television campaign which featured comedian Norman Vaughan.

Links

www.cadbury.co.uk

www.cadburydairymilk.co.uk

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