Faded Delights, Fry's Turkish Delights, Coke is it, Lovely Jubbly, the secret of the Black magic box and other memorable sweets, drinks and slogans. An assorted collection to satisfy your cravings...
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Coca Cola and ring-pull cans
1962 - The ring-pull tab was invented by Alcoa and was first marketed by the Pittsburgh Brewing Company of Pittsburgh, PA.
1974 - The stay-on tab invented. It was introduced by the Falls City Brewing Company of Louisville, KY.
Ring pulls today are attached to the cans to prevent them being dropped as litter. The hole in the top of the can is also a wider shape, making it easier to drink out of.
Eldorado Ice Cream Ltd was a subsidiary of Lyons Maid.
"Who made the ice cream dessert called a ''Lovely' and when did they stop selling them? It was a tub of dark chocolate with a dollop of cream in the middle. I remember buying them in the late 70s, but can't remember anything else." "Walls in the 1970s had a kind of ice cream called Neapolitan. It had posters with a smiley mustachioed Italian in a straw hat and the slogan 'its-a-lovely!'.
Jubbly - Orange Drink
'Lovely Jubbly' was originally an advertising slogan for a triangular-shaped frozen orange drink which was popular in the 1950s and 60s. When John Sullivan was writing the script for 'Only Fools and Horses', he included the phrase as one of Del Boy's own.
Others say... "I'm talking early 60's here; the price was 3d, but if you wanted a frozen Jubbly it cost 4d. A Jubbly was in a triangle shaped carton and was basically frozen orange juice, you clipped one end and sucked it like an ice lolly. A frozen Jubbly could be an afternoon's activity."
Cakes & Biscuits
Sweets and chocolates have evolved over the years to become high volume, world-wide, consumables, targeted to the mass markets. Less popular named-brands have been bought out and their uniqueness is no more. Why is this? Like many old established businesses in the UK, chocolate-makers have historically had a high volume of staff, aging equipment and neither the money nor the space for expansion. Low-volume products whilst appealing to a dedicated customer base can't make up for ever increasing overheads. Famous brands have been sold 'to protect local jobs', but of course the new owners can't sustain aging plants with expensive staff wage bills, so inevitably both the jobs and the niche products melt into chocolate oblivion! If this upsets you, then relax with a bar of your favourite chocolate, if it still survives...
Black Magic by Rowntrees
the red ribbon tied in a neat diagonal bow
the red Turkish tassel
the pony-tail for show
the box still oozing chocolate fumes
a few old photographs, a letter
the weave of other looms
You were Black Magic
that dark chocolate voice
your rich fruit centre
the most exotic choice
Almost back beyond memory when porcelain women wore long tapered dresses down to their shiny shoes
you were the shapes of a fairy
a spirit, a music, a muse
Creme Egg by Cadbury
Dairy Milk by Cadbury
Flake by Cadbury
Fry's Turkish Delight
United Biscuits sold 'Terry's of York' to Kraft Foods in 1993.
On 2nd February 2010, Cadbury became part of Kraft Foods. See www.kraftfoodscompany.com to learn more.
In the UK, Nestles was once pronounced 'ness-alls', but in more recent decades, as 'ness-lay'. The 'Nestle's Milky Bar' ads illustrate this.
Kit Kat by Rowntrees
Neapolitans by Terry's of York
Descriptions have varied from "A special collection of miniature chocolate bars" to the more specific "Little chocs for grown ups, an exciting assortment of miniature milk and plain chocolate bars", which was rather apt. In the early 21st century they could usually be found packaged in 275g cartons (or 343g as pictured on title page above).
The 1996 line-up of wrappers and flavours were: Dark Seville, Orange Silk, Milk, Cafe Au Lait, Mocha, and Dark.
Neapolitans tended to disappear from the shops at Christmas time, as higher volume products displaced them, but in September 2005 the factory in York was closed and production ended.
Toblerone, out on its own
Made with triangular almonds, from triangular trees
And triangular honey from triangular bees
So, oh Mr. Confectioner please,
Give me Toblerone.
A follow up ad started... 'Toblerone no longer alone', when a dark chocolate version was launched.
For Christmas 2005, Heart 106.5 (radio) ran a successful campaign, 'Dads for Toblerone' which persuaded families not to buy them socks, but Toblerone for a present.
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Light-Straw. Page last updated 5th June 2011.
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